Over the years I’ve realized that, when it comes to events in my life, there are several versions of what took place. There is the “How I Remember It” version; the “What I Share with Personal Friends and Family” version; the “Social Media” version; the “Contemplative What Went Right and Wrong” version; the “Other People’s” version and what REALLY happened. I can kid myself into thinking that they are ALL one and the same, but we BOTH know that just isn’t reality.
I CHOOSE what version of the story to tell for any number of reasons. I could share a version of the story to make ME look like the hero…or someone ELSE look like the villain. I could spin the story to make it humorous for laughs or just to vent in a glorious bitchfest. I might downplay my story because I feel embarrassed by what happened or shrug it off as if it doesn’t matter. But in every scenario, I have my reasons for CHOOSING the story I tell, whether those reasons are conscious or sub-conscious. So do YOU!
I’ll give you an example…my recent wedding with Kristen Joy.
The story told on Social Media through Facebook Live video, photos from guests and congratulations from friends, family and customers is the version of the story most are familiar with. Everything shared DID happen and it was both fun and wonderful. But there is another story…one NOT shared much. THIS version of the story includes a fatal accident that occurred on the bridge near our wedding location that prevented most of our guests, including my daughters, from arriving to the ceremony until much later than it was scheduled to begin. It includes strong winds that forced us to, at the last minute, franticly search for a backup venue for the reception because sand was getting into the food and making it impossible to keep wedding decorations on the table. And THIS version includes disappointments and embarrassments that were NOT a part of our plan or expectations.
Both stories are the truth and both stories INCLUDE what mattered most: Kristen Joy and I became husband and wife on the beach in front of family and friends who traveled from all over to support us and love us! A lot went right and a lot went wrong, but in the end, a boy and a girl who love each other got married.
So WHY am I telling you this?
We all have STORIES and choose how we should share them. The truth is that it’s BECAUSE of stories that we connect and interact with one another. Stories matter…they matter in our private lives, they matter in our personal growth, they matter in our interactions with others and they matter in our businesses!
Stories matter and it’s time to tell YOURS!
In business, the challenge at times is how to TELL your story that ENGAGES your audience in a way YOU choose. I’m NOT talking about making stuff up or playing the “pity me” card. No! Your story is meant to inspire and empower your audience. It’s meant to build a bridge between you and your audience so that they feel connected. This is not manipulation in any sense of the word, but rather, it’s people doing what they were meant to do…CONNECT!
Not long ago, I was inspired to share many of these principles in great detail through two courses…”Market with Stories” and “Engage with Stories.” Story is SO powerful that with it, you can “sell ice cubes to Eskimos.” Tell the WRONG story and you get zero sales for the greatest product ever. When I released these trainings and insights initially, many of my customers jumped at the chance to discover the power of story for themselves and both trainings were very powerful…even MORE SO due to the interaction of everyone who attended them live. But now I want to open up the courses to a much larger audience because the message in them matters. I made the decision to temporarily drop the pricing for the courses from the original of $197 to just $47 for BOTH!
Now WHY would I give up $150 with of profit from these courses if they are so powerful? Simple…there are people waiting to hear YOUR story and to discover YOUR products. These trainings will help you develop that story and I REALLY want to see you succeed with it. Stories matter…YOUR story matters. So consider it an investment. I’m investing my time and money into you! Perhaps you’re thinking, “Well if that’s true, Tony, why not just give the courses away for free?” That’s a simple answer…you won’t take it seriously. We all know that anything worthwhile has to cost us something. Honestly, in all the times I DID give training away for free, I cannot point to ONE person who actually did anything with it…NOT ONE! So rather than make it free, I decided to reduced the price to make it an easy no-brainer for you…the cost of dinner for a family of 4…just $47!
There is something else. I want YOUR stories as well. I want to hear about and celebrate your successes! This makes it easier!
To get started with crafting and telling YOUR story and take advantage of the $150 discount for the next few days, click the link below and order your copy. You’ll gain instant access to BOTH courses PLUS bonuses! It’s a great deal…and an awesome story! Here is where to go now: